LIVE from GT-R Fest in Texas

Plus: Radiators are sexy now?

TODAY, RACE DAY is coming to you LIVE from Ennis, Texas for the first-ever GT-R Festival in the U.S. It’s a weekend of drag racing and Nissan superfans.

Follow me on Instagram here because by the time you read this, amazing things are probably already happening on track. In fact, two key players broke their cars in the warmup session on Thursday: Garage Active (from Japan) and Croydon Racing (from Australia). It’s going to be a wild weekend.

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Link Central

Lots going on in the world of Carrara Media lately:

• Author and photographer Kevin McCauley posted a sneak peek inside his coffee table book Waiting for the Sun to Come Down, above. Preorder yours here.

• Kelly Conroy, the rally-racing mom working on an upcoming book about the experience, was profiled in Road & Track this week. Read it here.

• We’re sponsoring a racecar! Our friend TJ Keon, who races in Gridlife and did a Q&A with us last month, is sporting a Carrara Media sticker this weekend.

• The hosts of the Driving While Awesome podcast took a second to shout-out our work on their latest episode. Big DWA fans over here. Take a listen!

It feels incredible to see our hard work being recognized, and to have the opportunity to travel to SEMA and GT-R Fest. And even sponsor a racecar!

Please take a second and browse our bookstore to see if you’d like to order in time for the holidays. Your support goes a long way.

Scroll down to see our fourth and final dispatch from the SEMA Show in Las Vegas. If you missed any of our previous SEMA coverage, you can catch up here:

SEMA Dispatch 1: Most Aftermarket Buyers are Under 40

SEMA Dispatch 2: The GT-R Takeover is in Full Swing

Would You Let A.I. Build Your Dream Car?

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Feature Article

CSF is Making Cooling Cool

Say the word “radiator” and the typical American will probably picture a block of corroded metal that leaks antifreeze and is the reason you’re stuck on the side of the highway.

Like children from the Milford Academy in Arrested Development, a proper radiator is to be “neither seen nor heard.”

But in Japan, radiators are often front and center. Their culture of heavily modifying their cars, and adding intercoolers to aid turbochargers, made it desirable to have a prominent logo like Koyorad, Mishimoto or GReddy splashed across the front of the car. That makes it one of the most visible, most important, and most sexy parts around.

That’s the approach shared by CSF Radiators, a California-based company that specializes in cooling components. At SEMA, the brand had an eye-catching booth front and center in the Central Hall that drew crowds all week. I spoke with Alan Wei, general manager at CSF, to see what’s working for them.