SEMA Dispatch 2: The GT-R Takeover is in Full Swing

My favorite Skylines from the world’s biggest aftermarket convention

WELCOME TO a paid-only edition of Race Day with news, notes and rumors from the SEMA Show in Las Vegas. It’s about where consumers are spending their money, and how companies are trying to reach them.

Please consider upgrading to a paid membership — it helps us take trips like these.

👇 And now: Here’s this week’s paid-access article:

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Feature Article

The Brands Eyeing the GT-R Market

GT-Rs HAD JAWS DROPPING at the 2024 SEMA Show. Though the Nissan Skyline GT-R is nearly 30 years old, built from 1989-2004, the car is a hero to today’s enthusiasts. SEMA, to its credit, recognized this and placed them front and center.