How King of the Hammers Became the Off-Road Super Bowl
The battle between King and Fox grew KOH into a movement
WALK AROUND KING OF THE HAMMERS during the big race week and you’ll quickly notice that a massive portion of the crowd falls into one of two fandoms:
King Off Road.
And Fox Factory.
You’ll see hoodies, hats, jackets, beanies, shirts and tanks. And they’re almost split down the middle — half in the trademark King blue, and the other half in unmistakable Fox orange.
These are the two biggest and best-loved brands at KOH. But they aren’t racing teams. They’re suspension companies, specializing in making the toughest shocks, springs and stabilizers to handle desert racing at the highest levels. Off-road motorsports proves their mettle.
And King of the Hammers is their Super Bowl.
On Saturday, the rivalry was on full display. Dozens of highly-specialized race trucks tore across the California desert for a shot at being crowned the Nitto Race of Kings champion. The course is more than 200 miles in total and typically takes between 5-10 hours to complete. If you can finish, that is.
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