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Preorder NOW: Our Radical New Book is Here
Preorders are live for 'We Deserve This,' a genre-bending book of joy and audacity.
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 7
My visit to the GT-R masterminds at HKS, Japan's biggest tuning brand
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Ryan ZumMallen
Ryan Drives: Ram 2500 Power Wagon
The ultimate King of the Hammers vehicle? Or a fish out of water
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Ryan ZumMallen
Private Equity is the Latest Threat to Auto Media
A new danger to your favorite brand hides under the guise of "optimization"
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 6
Inside the forgotten trial that gave us the 25-year import law
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Ryan ZumMallen
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Journalism Ethics and the Cybertruck
 • Ryan ZumMallen
10
The Sim Racing Sponsor Playbook
 • Ryan ZumMallen
The Final Race Day
 • Ryan ZumMallen
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How King of the Hammers Became the Off-Road Super Bowl
 • Ryan ZumMallen
2
How King of the Hammers Became the Off-Road Super Bowl
The battle between King and Fox grew KOH into a movement
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Ryan ZumMallen
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Heaven is a Shitshow: Chaos and Country at King of the Hammers
My first encounter with the Super Bowl of off-roading
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 5
How does our brain chemistry explain the GT-R phenomenon?
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 4
Growth is everything to one GT-R shop, in the U.S. and abroad
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Ryan ZumMallen
8 Stunning Cars from Tokyo Auto Salon
A dispatch from our friends at RHD Guys (plus photos!)
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Ryan ZumMallen
Daijiro Inada Deserves His Flowers 🌸
This week's Tokyo Auto Salon cements Inada-san's legacy
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 3
The little-known event that rocked Japan for centuries
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Ryan ZumMallen
All Eyes on Japan This Week
An annual car culture celebration and a tragedy put Japan in the spotlight
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Ryan ZumMallen
Book Excerpt: Cult of GT-R, Chapter 2
How and why U.S. enthusiasts developed GT-R mania.
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Ryan ZumMallen
Race Day
Race Day
The business of car culture.
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